About Simone Blum

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So far Simone Blum has created 24 blog entries.

How To Create The Perfect About Me Page

Ready to get personal? It’s the nightmare page from your college admissions process all over again. You’ve passed your SATS, acquired the letters of recommendation, and narrowed down your choices. Now all you have to do is write that personal letter. Hours slip by and it still sits there, mocking you straight to your

Blogging for Non-Dummies

How to Create a Blog That Doesn’t Fade Away It would be nice if you could obnoxiously wave your hand in front of someone’s face while saying, “This is the blog you’re looking for.” Yet without actual Jedi powers, this sadly does nothing (I have data). Fortunately, while mastering the art of mind control

The Marketing Experience Episode 2

The Marketing Experience Podcast, Episode 2 In this episode, President and CEO of Strategic Profits Rich Schefren joins the Groove Team to discuss scaling and business strategy. Groove Digital CEO Mike Filsaime, Groove President John Cornetta, and COO Matt Serralta enjoyed Rich’s stories and perspective as he shared some of his experiences, and learnings

Why Readers Won’t Open Your Emails

The Terrible, Horrible, No Good, Very Bad Email  8 reasons why your customers aren’t reading your newsletters Customers can be a bit like Goldilocks when it comes to your emails. Some think it's too much. Others not enough. Another wants something funny. That one person says you need more pictures… Whatever you do, someone

How to Bring Your Offline Brilliance Online

We don’t really think about “telling our story” when we meet people offline. It’s something that just develops naturally as the relationship grows. We find great joy in uncovering new facets of our friends’ personalities and new stories from their past. The same thing happens online, but faster. Much, much faster. Because of the

Burger King Bungles Twitch Marketing

How NOT to get buzz for your brand Burger King’s marketing team is awful. Or they’re geniuses. It depends on who you ask. On the surface their interaction with social media users seems like one of the better examples of how a brand should interact with people. However that was before the Twitch fiasco.

The Marketing Experience Episode 1

The Marketing Experience Podcast, Episode 1 In this episode, Groove Digital CEO Mike Filsaime is joined by Groove President John Cornetta, COO Matt Serralta, and VP of Business Development Joe Jablonski. The Groove team discuss multiple topics ranging from new product launches and company updates, to personal stories of self-improvement and growth.

Marketing Tips From A Psychopath

Marketing Tips from Dr. Hannibal Lecter How to gain your customer’s trust like a genuine psychopath Psychopaths bad reputation is overstated. The likes of Ted Bundy are so over-promoted by the media that when people hear the word psychopath they run away in fear. It’s as if those with that sort of brain have

New Templates Released 9-11-20

We released more gorgeous templates on 9/11. These templates include the following: A chiropractor booking page Coaching opt-in page Coaching Upsell page Real estate appointment booking page Real estate landing page Software template page To access these templates, simply log into your dashboard. All of these are available to Pro members. And great news

Lights! Phone! Action!

How to Shoot Great Ads and Other Content on Your Phone Moving pictures charm everyone’s little three-year-old brains. They can also tell a story in ways static images just can’t. Which is why videos are a marketer’s best friend. They’re an eye-catching way to get audiences to stop and focus. Yet no matter your

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