What Does ‘Marketing Funnel’ Mean?

‘Sales funnel’, ‘Lead funnel’, ‘Conversion funnel’, ‘Marketing funnel’... Take your pick. Usually these all refer to the same thing, more or less. Yeah sure, there once was a difference, and there arguably still is for many, but it all comes down to a similar concept: a funnel. A funnel is based on the framework

Social Media Burnout Is Real And It’s Up To You To Protect Yourself

What fills your cup? Yes, we’ve turned to metaphors. But we promise it’s for a good cause so just bear with us. “Yoga, meditation, journaling, and 7-9 hours of uninterrupted sleep.” As an entrepreneur, you’ve received all of this wonderfully simplistic advice before. They’re a list of suggested activities that successfully combat the side

Meme Marketing As A Content Marketing Strategy

A Beginner’s Guide to Memes A meme is worth a thousand words. A good meme is better than a long speech. The soul never thinks without a meme. … Okay, okay, perhaps jacking Aristotle’s words is pushing it. To be fair though, that’s precisely what a meme does. It grabs hold of a pop

How To Create The Best Lead Magnets For Your Business

Do you know you just had a visitor on your website? And there is a high chance that he would never return? According to statistics, an average visitor spends no more than 15 seconds on a website, and this is the time you can either make it or break it. It is possible that

Apps To Keep You On Task

Productivity Apps To Keep You Off the Couch and On Task Who hasn’t found themselves at the end of a long day staring at something entertaining only to realize nothing useful got done? You are seen, reader. You are seen. That’s why you’ll be excited to know that the very devices that cause your

These Success-Destroying Habits Are Holding You Back

These Success-Destroying Habits Are Holding You Back Look at your own behaviors and habits before you look externally for your problems Sometimes uncontrollable aspects of life will lead to failure. Such as unexpected plagues that force your customer base to stay indoors. Yet most reasons people don’t accomplish what they set out to do

Charm Your Way To A Sale

Charm Your Customers Into Handing Over Their Credit Card Mesmerize your way to more sales If only you could play a pipe to mesmerize customers like those stereotypical snake charmers in Hollywood depictions of the Middle East. Slinky reptiles may not be your target market, and perhaps you can’t draw them in with melodious

How The Smart Marketers Spot Trends Before Anyone Else

I Spy With My Little Eye... The Next Big Thing How the Smart Marketers Spot Trends Before Anyone Else Everyone loved those “I Spy” books in my elementary school. They consisted of pages crammed with themed objects and asked readers to find the hidden ones. Very satisfying for our human brains that love a

How To Create The Perfect About Me Page

Ready to get personal? It’s the nightmare page from your college admissions process all over again. You’ve passed your SATS, acquired the letters of recommendation, and narrowed down your choices. Now all you have to do is write that personal letter. Hours slip by and it still sits there, mocking you straight to your

Blogging for Non-Dummies

How to Create a Blog That Doesn’t Fade Away It would be nice if you could obnoxiously wave your hand in front of someone’s face while saying, “This is the blog you’re looking for.” Yet without actual Jedi powers, this sadly does nothing (I have data). Fortunately, while mastering the art of mind control

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