How To Create The Perfect About Me Page

Ready to get personal? It’s the nightmare page from your college admissions process all over again. You’ve passed your SATS, acquired the letters of recommendation, and narrowed down your choices. Now all you have to do is write that personal letter. Hours slip by and it still sits there, mocking you straight to your

Blogging for Non-Dummies

How to Create a Blog That Doesn’t Fade Away It would be nice if you could obnoxiously wave your hand in front of someone’s face while saying, “This is the blog you’re looking for.” Yet without actual Jedi powers, this sadly does nothing (I have data). Fortunately, while mastering the art of mind control

Why Readers Won’t Open Your Emails

The Terrible, Horrible, No Good, Very Bad Email  8 reasons why your customers aren’t reading your newsletters Customers can be a bit like Goldilocks when it comes to your emails. Some think it's too much. Others not enough. Another wants something funny. That one person says you need more pictures… Whatever you do, someone

Burger King Bungles Twitch Marketing

How NOT to get buzz for your brand Burger King’s marketing team is awful. Or they’re geniuses. It depends on who you ask. On the surface their interaction with social media users seems like one of the better examples of how a brand should interact with people. However that was before the Twitch fiasco.

Marketing Tips From A Psychopath

Marketing Tips from Dr. Hannibal Lecter How to gain your customer’s trust like a genuine psychopath Psychopaths bad reputation is overstated. The likes of Ted Bundy are so over-promoted by the media that when people hear the word psychopath they run away in fear. It’s as if those with that sort of brain have

Lights! Phone! Action!

How to Shoot Great Ads and Other Content on Your Phone Moving pictures charm everyone’s little three-year-old brains. They can also tell a story in ways static images just can’t. Which is why videos are a marketer’s best friend. They’re an eye-catching way to get audiences to stop and focus. Yet no matter your

How to Solve Content Creation Challenges by Repurposing

How to Solve Your Content Creation Problem Through Repurposing My mom never let me waste food as a child. Like any good parent, she told me I’d be hungry later. Sure enough, even though I thought I was stuffed, I’d find myself pleading for biscuits just a couple of hours later. Creating content for

How To Find Your True Social Media Fans

1000 Fantastic Social Media Fans and Where to Find Them The “1000 true fan” theory has been touted by everyone from Seth Godin to Amy Porterfield. The concept is basic. You don’t need millions of followers. You just need 1000 people who support you regularly so you can generate dependable business revenue. I mean,

Six Red Flags That Your Business is Inauthentic

Fe Fi Fo Phony: Is Your Business Inauthentic? Customers can smell inauthenticity like giants can smell peasant boys hiding in their castles. No matter how you try to hide, the stench lingers in the air. Unless you have a friendly giant wife (or PR team) defending you, there is a good chance you’ll be

This is Why Generation Z Hates Your Business

Generation Z are youths born between the mid-90s and the early 2010s, and are not, despite your brain desperately trying to make the connection, a horde of zombies. They do, however, know the internet far better than most of the marketers out there who are using it to sell things. As a result, many