Generation Z are youths born between the mid-90s and the early 2010s, and are not, despite your brain desperately trying to make the connection, a horde of zombies. They do, however, know the internet far better than most of the marketers out there who are using it to sell things. As a result, many
Fe Fi Fo Phony: Is Your Business Inauthentic? Customers can smell inauthenticity like giants can smell peasant boys hiding in their castles. No matter how you try to hide, the stench lingers in the air. Unless you have a friendly giant wife (or PR team) defending you, there is a good chance you’ll be
Mo’ Partners Mo’ (Potential) Problems How to guarantee that your two heads don’t bite each other on your shared business butt Two heads are better than one, right? Eh... hold on for a second... Bringing in a partner for your business venture (or joining a company upon request) isn’t something to be taken lightly.