How to Get Social Proof for a New Business Once you’re clued up on all things social proof, you might be left wondering how to get it in the first place. Indeed, it’s one of those “between a rock and a hard place” scenarios. Especially as a new business owner, you might not even
“Normative social influence,” ever heard of it? It’s a principle in social psychology that defines a change in behavior that is deemed necessary for a person to be accepted or liked by an influencer, and so they conform. Social rejection is a major driving force behind the human desire to conform – most notably
We don’t really think about “telling our story” when we meet people offline. It’s something that just develops naturally as the relationship grows. We find great joy in uncovering new facets of our friends’ personalities and new stories from their past. The same thing happens online, but faster. Much, much faster. Because of the
Digital assistant usage continues a trajectory of rapid growth. As a personal assistant in both your pocket and around the home, this technology helps people to manage various tasks in their daily lives. They can be used to read news bulletins, play music, find local attractions, control electronic devices, facilitate diary management… the range
