Strategies for conversion rate optimization that increase visitors to your page and sales revenue per visitor.

Why Readers Won’t Open Your Emails

The Terrible, Horrible, No Good, Very Bad Email  8 reasons why your customers aren’t reading your newsletters Customers can be a bit like Goldilocks when it comes to your emails. Some think it's too much. Others not enough. Another wants something funny. That one person says you need more pictures… Whatever you do, someone

How Your Content Marketing Strategy Guides Your Customers

Your Content Marketing Strategy is Virgil and Your Customer is Dante (but with less torture and fewer demons) Do you ever feel like the kid in Sixth Sense? Except when you pull your covers to your face and confide in Bruce Willis you whisper, “I see content marketing.” It’s true, you do. But then

Don’t Make Your Customers Break Up With You

Your Customers Will Abandon You if You Don't Take Care of Their Needs Yay, you did it! You spent a shocking amount of cash on a marketing campaign that targeted several of the possible groups who would be interested in what your company has to offer. For several weeks there was a giant uptick