How To Get Social Proof

How to Get Social Proof for a New Business Once you’re clued up on all things social proof, you might be left wondering how to get it in the first place. Indeed, it’s one of those “between a rock and a hard place” scenarios. Especially as a new business owner, you might not even

What is Social Proof?

“Normative social influence,” ever heard of it? It’s a principle in social psychology that defines a change in behavior that is deemed necessary for a person to be accepted or liked by an influencer, and so they conform. Social rejection is a major driving force behind the human desire to conform – most notably