What is GrooveFunnels Used For?

All-in-One CRM for Digital Marketing

Curious to learn more about the all-in-one digital marketing platform that’s shaking up the way thousands of people build sales funnels and grow their businesses online? GrooveFunnels (recently renamed Groove.CM) houses a suite of apps that can run your entire business online – no coding required.

And there’s no credit card required either. (Sign up for your free account here!)

Digital marketing is constantly evolving, and so are the tools. But perhaps you’re still on the fence when it comes to the power of digital marketing in the first place. The latest digital marketing statistics show that online marketing expenditure will make up almost 50% of global ad spend and is expected to more than double that of television ad spend by the end of 2021.

Ignoring internet marketing in 2021 is the equivalent of opening a business and not telling anyone about it.

For those who aren’t tech-savvy, the bad news is that there will be an unavoidable learning curve. That’s true for any new platform, especially for those just starting out. But the good news is that Groove offers live Q&A sessions on a weekly basis, a comprehensive library full of training inside Groove Digital Academy, and an advanced searchable database.

Conversely, if you’re a seasoned marketer, it’s likely that you’re ready to get rid of all the clunky integrations and patchwork solutions that are currently holding your business together by a thread. In that case, there really is no bad news. And the good news is that you can streamline your processes, and save some serious cash, by getting your business online with apps such as GroovePages, GrooveKart, GrooveMail, GrooveSell, GrooveAffiliate, GrooveVideo, and the many more to come.

All these products amount to more than just a page and funnel builder (which explains the reason for the domain and name change – to represent the full functionality of the product suite; keep an eye out for the new funnel mapping product, GrooveFunnels).

This platform is for virtually anyone who has a product to sell, which typically includes small businesses, content marketers, course creators, coaches, consultants, influencers, speakers, authors, and SaaS developers.

What is GrooveFunnels?

Groove.CM is a one-stop shop solution with easy-to-use tools for digital marketing and customer relationship management (CRM). Created by the best digital marketers in the business, it offers a better way to build high-converting funnels and sell products online – from one account.

If you’re familiar with other funnel builders and marketing tools, such as ClickFunnels, Kartra, Kajabi, and Leadpages, you’ll know the frustrating and costly limitations of subscribing to multiple software solutions to generate income online.

That’s why Groove is at the forefront of building an all-in-one solution that goes beyond a simple funnel builder and autoresponder. (The “funnel” aspect refers to a multi-step sales process that all prospects journey through before becoming a paying customer. Read this blog for information on marketing funnels.)

The collection of sophisticated apps will serve anyone that is interested in bringing all their digital marketing solutions into one seamless ecosystem.

With Groove, you can build:

• Landing pages, funnels, and websites
• Ecommerce stores
• Shopping cart and affiliate management
• Membership sites
• Blogs
• Video marketing optimization
• Email marketing automation

Landing pages, funnels, and websites

GroovePages is a landing page and funnel builder platform. (Alternative: ClickFunnels, $1,164+ p/y)

A landing page is a standalone webpage that is specifically created for a marketing or advertising campaign, meant to convert visitors into leads. Designing a high-converting landing page is the goal, but crafting an effective one isn’t the same as creating a successful website.

It’s not rocket science, but it does take some iteration. GroovePages makes it easier with an intuitive drag-and-drop editor that allows even first-time users to create a page or series of pages.

You can easily customize any page in your sales funnel and make use of tried-and-tested elements (countdown timers, progress bars, pop ups, etc.) that will create a sense of urgency and momentum for your site’s visitors.

Its interface and features are made for starting and growing a business immediately and requires no technical knowledge to get started; and it comes with a selection of professionally designed templates to choose from.

Ways to use a landing page:

• Enroll subscribers to your newsletter
• Drive traffic from Facebook Ads
• Promote a product launch
• Advertise products and services
• Register webinar participants
• Offer a discount code
• Capture emails for a lead magnet
• Create thank-you pages

Ecommerce stores

GrooveKart is an ecommerce platform. (Alternative: Shopify, $948+ p/y)

Ecommerce is a trillion-dollar industry and a popular business model for online entrepreneurs who are looking to create passive income streams. The possibilities are endless, and there are many different types of ecommerce. So, whether you’re looking for a built-for-you-store or want to start a dropshipping enterprise, you can sell products to consumers with a GrooveKart store.

It’s a robust and powerful platform with FTC Guardian compliance that boasts impressive features, namely: analytics, reporting, one-page checkout, one-click upsell, multi-currency support, social media integration, and a built-in support desk.

The stores are designed for both mobile and desktop devices, and allows store owners to utilize upsells, downsells, and order bumps to increase the average cart value during checkout.

Print-on-demand and dropshipping capabilities are built into the platform, along with over 300 premade designs, making it as user-friendly as possible.

Ways to use an ecommerce store:

• Branded merchandise
• Dropshipping
• Print-on-demand
• Single-item store
• Online retailer
• Wholesaling
• White labeling
• In-house manufacturing

Shopping cart and affiliate management

GrooveSell is a sales and affiliate management platform. (Alternative: SamCart, $588+ p/y)

Shopping cart software optimizes checkout pages for higher conversions and connects to a payment processor to manage transactions. It’s a web-based checkout software that features proven templates with one-click upsells and other capabilities that are designed to maximize the average cart value.

GrooveSell allows you to offer any kind of pricing structure (free trials, one-time payment, recurring payment, installments, recurring installments etc.) and create your own affiliate marketing program too.

The streamlined dashboard gives an overview of total sales metrics over a period of time – with no transaction fees. It makes it easy to to switch between selling products and services as a vendor or an affiliate marketer.

Ways to use a shopping cart platform:

• Access back-end analytics
• Upsell digital products
• Insert the price and type of payment for the product you’re selling
• Connect to payment gateways
• Embed widgets
• Link your sales page and thank-you pages
• Set up product fulfillment
• Start an affiliate program
• Display proof for higher conversions

Membership sites

GrooveMember is a membership and content management platform. (Alternative: Kajabi, $4,788 p/y)

A membership site is a website where content is protected behind a login page and usually requires individuals to pay a membership fee. Having a members area translates into a more loyal clientele with higher conversion rates and improved revenues, so it has become increasingly popular with funnel builders.

GrooveMember is a CMS for digital content creators that want to build a community and place exclusive content in a members-only area. This tool allows you to create and manage membership sites with various tiers and payment plans.

If you want to recruit affiliate marketers to promote your online course or membership product, you could effortlessly use GrooveAffiliate to manage every aspect of it.

Without software, it will be too much of a laborious task to manually handle member sign ups, collect payments, sell related products, and manage events. GrooveMember allows you to automate and drip content with an easy-to-use page builder that allows you to not only publish posts but host videos too.

Ways to use a membership area:

• Tutorials and training
• Templates
• Virtual events
• Webinar replays
• Online modules
• Members-only forums
• Host evergreen content
• Podcasting

Blogs

GrooveBlog is a blogging and content management platform. (Alternative: WordPress, $396 p/y)

Blogging is the ultimate vehicle for content marketing and organic reach. The benefits of blogging are aplenty, one of the primary reasons being Search Engine Optimization. SEO is all of the steps you have to take in order to tell Google what your post or page is about, and what search terms it should come up for on the Search Engine Results Pages.

(Read these posts to learn more about on-page SEO and off-page SEO.)

GrooveBlog incorporates some elements from GroovePages and is a simple blogging system that allows you to optimize and publish content online. Here at Groove, we know the importance of high quality content that will rank and reach your target audience.

Now you can simplify the process of blogging with a platform that removes the need to purchase themes and plugins.

Ways to use a blog:

• Explore a hobby or a passion
• Share information
• Document your life experiences
• In-page advertising
• Affiliate marketing
• Establish industry expertise
• Become a thought leader
• Generate leads

Video marketing optimization

GrooveVideo is a video hosting and sharing platform. (Alternative: Vimeo, $144+ p/y)

As the largest percentage of all internet traffic, video is the biggest marketing trend in 2021. But video content puts a heavy load on your website servers, which is why you need a video hosting platform to share high-quality videos online.

GrooveVideo allows you to optimize videos and turn them into effective lead generation tools. Now you can reach your target audience with the visual appeal of video, and utilize advanced analytics for insights on your audiences’ behavior.

In addition to hosting your videos and embedding them on your pages, you can select your own player skins, controls, and autoplay.

Ways to use a video platform:

• Engage visitors without having to leave your page
• Split testing for content ideas
• Call-to-action buttons in the videos
• Video analytics for insights into your market
• Customize triggers based on visitor behavior

Email marketing automation

GrooveMail is an email autoresponder and CRM. (Alternative: ActiveCampaign, $588+ p/y)

An email autoresponder sends an automatic email or a series of emails in response to a trigger-based event, which means emails are delivered to customers based on their actions. Email marketing and list building is an essential touchpoint with new prospects, and analytics will show metrics that provide insights into the performance of your campaigns and conversions.

GrooveMail is the email solution that seamlessly integrates with other Groove apps, such as GroovePages and GrooveKart, to streamline email campaigns or newsletters and save time. It gives you the ability to assign tags to subscribers, automate campaigns, do text and voice broadcasting, and other typical email service provider features.

Ways to use an email autoresponder:

• Deliver digital products
• Newsletters
• Product onboarding series
• Registration confirmation
• Renewal or cancellation notifications
• Webinar email sequence
• Re-engage dormant leads
• Loyalty rewards and discounts

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The product suite, housed in a single package under one roof, comprises the most essential tools and apps necessary to scale and grow any online business. But not only do you have access to world-class software, you can also gain new skills by following the free training in the Groove Digital Academy and Groove YouTube channel.

It no longer takes weeks to build an effective sales funnel that’s proven to convert. Thanks to Groove, you can launch as quickly as possible.

• Sell unlimited products with unlimited funnels
• Create integrated email sequences
• Build pages with a drag-and-drop builder
• Create robust checkout experiences
• Optimize video-based content
• Offer upsells, downsells, and order bumps
• Publish content for organic search
• Earn commissions with Groove JV Program
• Build your own an affiliate program
• And more!

How to Contact GrooveFunnels Support

Head over to http://groovesupport.net and select from the following options:
• Search the self-help articles in the knowledge base;
• Select the live chat option in the bottom-right corner; or
• Create a ticket in the top-right corner.

The product release schedule can be viewed on this infographic.