How To Optimize Off-Page SEO

Do you find yourself pouring your heart and soul into your web page content, nailing down your basic keywords for SEO, but still struggling to rank on Google? Off-page SEO might be the reason why. When it comes to executing the best SEO strategy, you’re going to want to address both on-page SEO and

How To Optimize On-Page SEO

Hitting the number 1 ranking on Google’s SERP (Search Engine Results Pages)? Now that’s the dream. Especially so if you’re just starting out and could really use the extra visibility online, but that holds true even if you’re an already established business that has been missing out on opportunities for growth and sales because

What are the Different Types of Ecommerce?

It’s never too late to get into the ecommerce industry. Not only are times changing when it comes to retail shopping, they have changed. It’s a done deal – ecommerce is thriving. There’s an estimated 20 million+ ecommerce stores and the industry is expected to generate $4.5 trillion in sales in 2021. According to

Business Resources For Women In Tech

With the celebration of International Women’s Day on March 8, it’s only fitting that Issue 2 of Groove magazine showcases some of the extraordinary women of Groove. (If you haven’t heard, we’ve launched a groovy magazine – aptly named Groove Magazine – that brings you original, informative content right to your mailbox each month.

Traditional Marketing vs. Digital Marketing

Is digital marketing just the cheap version of marketing? You’ve probably had that thought at some point in time, that digital marketing is just the budget-friendly version of traditional marketing (which often comes at an exorbitant cost!). If that were the case, then when would it stop being called ‘digital marketing’ and just become…