Facebook Pixel on Groove.CM Sites
With more than 2.8 billion users on the platform, Facebook marketing is one of the most popular online marketing strategies. Potential customers are already looking for businesses on social media, and a focused marketing strategy is the only way to connect with them.
Millions of people use Facebook ads to increase their sales and revenue, which is why it is crucial for business owners to track their website conversions. The way this is done is with the use of Facebook Pixels, which is a small piece of code placed on websites to track the traffic.
For GrooveFunnels™ (recently renamed Groove.CM) users, this is also important because many Groove members rely on Facebook marketing to drive traffic to the sales funnel that they have built in GroovePagesⓇ. If you’re running ads, Facebook pixels are essential. Having this installed on your webpage helps your ads be seen by the right people.
And even if you aren’t running ads yet, if you start tracking your visitors and collecting data now, that will help in future when you do.
In this GroovePagesⓇ tutorial, discover how to install your Facebook Pixel on GroovePagesⓇ, even if you don’t have any technical skills at all.
Step-by-Step Guide for Setting Up Facebook for Business
Setting up a Facebook Page for your business is free.
Create your Page that you can use to create content, share your contact information, link to your website, build a product catalog, and communicate with your customers.
If you have the budget for it, there’s the option to use paid marketing strategies (like Facebook ads and sponsored posts) from your Facebook Business Page.
- Log in to your personal Facebook account and create a new Page.
- Choose your page type.
- Enter your business details.
- Upload your profile and cover photos. (Make sure to use the optimum image sizes for Facebook so they look their best.)
- Click “Edit Page Info”: Fill in your description, contact information, and any other relevant details.
- Click “Create Page @Username” to make your custom URL – up to 50 characters long.
- Click “Add a Button” under your cover photo to set up a call-to-action.
Your Facebook Business Page is now live!
Big changes are coming for Facebook advertisers, publishers, and app developers that utilize iOS 14, as Apple has changed their iOS 14 data tracking permissions. Although there is still a lot that’s unknown about how exactly this will impact marketing and advertising efforts, it’s definitely worth learning about.
What Is The Facebook Pixel iOS 14 Update?
Essentially, the changes to iOS 14 software pose a threat to the effectiveness of advertising data. Simply put, if advertising becomes less effective on Facebook, then advertisers will consider spending money on other channels instead.
Apple has focused the iOS 14 update around privacy and data usage. From now on, every app must clearly display how they intend to use the users’ data – and users must explicitly agree to these terms. This will, inevitably, make it clear to all users that their data is being tracked and collected.
How Will The iOS 14 Update Affect Marketers?
Tools like Facebook Pixel will need to change to adapt to the way Apple is changing the way Facebook is able to retrieve data. Basically, anyone who optimizes, reports on, and targets web conversions through Facebook will be affected.
What Can Marketers Do to Manage These Changes?
Apple now requires apps in the App Store to first obtain permission to track their users across apps and websites (owned by third parties) for advertising and reporting purposes. This is handled through its AppTrackingTransparency (ATT) framework.
With the new limitations on data sharing, you can take steps to update your setup and manage these changes more effectively:
Complete domain verification.
All businesses should verify their website domain. This is considered best practice, but it’s also important if your domains integrate pixels that are owned by multiple businesses or personal ad accounts. This can be completed in the Business Manager
Plan to operate with eight “conversion events” per domain.
You can only configure up to eight unique conversion events (explained below) per website domain that can be used for campaign optimisation. Ads that optimise for a conversion event that is not one of the selected eight events, will be paused. This can be completed in the Events Manager.
Automatic configuration and how to change it.
Facebook will initially configure the conversion events that seem to be the most relevant to your business, based on your activity. All other events will be made ineligible for campaign optimisation. You can edit your conversion event selection in the Events Manager, and arrange the events in priority order.
Select a single domain for conversion tracking.
You won’t be able to track events for an ad across multiple domains if those ads were shown to a user who opted out of the Apple prompt on the Facebook or Instagram app on that device.
Why Use Conversion Tracking and Conversion Events on Facebook?
- It allows you to measure the ROI (return on investment).
- It lets you measure the performance of A/B testing, so you can see where results are coming from and improve the performance of your campaigns.
- It allows Facebook to optimize it’s algorithm to target people who are more likely to convert.
A Facebook Conversion Event is an event that you add to your base Facebook pixel code, which is then placed on specific pages. So, you’ll have your base Facebook pixel on all your pages, and pages that you want to specifically track conversions, you’ll use a slightly different version of the pixel that includes your event code.
Examples of standard Facebook pixel events:
- Purchase: A user completes a purchase on your website.
- Lead: A user identifies themselves as a lead on your site.
- Complete registration: A user completes a registration form on your site.
- Add to cart: A user adds a product to their shopping cart on your site.
- Initiates checkout: A user starts the checkout process.
- Search: A user uses the search function to look for something on your site.
- View content: A user lands on a specific page on your website.
- Contact: A user contacts your business.
- Schedule: A user books an appointment with your business.
- Start trial: A user signs up for a free trial.
- Subscribe: A user subscribes to a paid product or service.
To set up conversion tracking on your website, you first have to have a Facebook pixel installed.
How to create and install your Facebook Pixel on GroovePagesⓇ
The Facebook pixel is a piece of code that’s placed on your website to report conversions, build audiences, and get insights about how users are using your website. It’s possible to create up to 100 pixels in your Facebook Business Manager account. Creating a Facebook pixel in Business Manager is a good idea if you:
- Have a Business Manager account,
- Want someone else to run your Facebook ads,
- Have more than one website or product, and
- Want to take advantage of the pixel’s reporting capabilities – whether or not you run ads.
First, create the Facebook pixel in Business Manager:
- Log in to your Business Manager account
- Select the account that you’re an admin of, or
- Add a new ad account
- Name: Name it the website you want to promote
- Pages: Add any Facebook pages
- People: Add yourself as an admin
- Go to “Business Settings”
- Select your business
- Select “Data Sources” > “Pixels”
- Click the “+ Add” button
- Enter a name for your pixel and your website URL
- Click Continue
To install the pixel on your website, click “Set up the pixel now” and copy the code.
Next, manually install the pixel on your GroovePagesⓇ webpage:
- Log in to your Groove.CM account
- Navigate to the GroovePagesⓇ app on the dashboard
- Select the site
- Select the hamburger menu on the top-right corner
- Click on “Site Settings”
- Scroll down to the box that says “Code Includes”
- In the box
- Paste the pixel code
- Click “Publish”
To verify that your pixel is working, install a Google Chrome extension called Facebook Pixel Helper.
The best way to gauge the effect of user consent on your campaigns is to test it. So, start running A/B testing for a period of time to figure out which opt-in designs and wording work best for you.
For more in-depth training on connecting a Facebook pixel to your GroovePages site, watch this video.
Benefits of Installing Facebook Pixel
Increase the ROI on your Facebook ad spend
Facebook pixel data helps ensure your ads are seen by the people who are most likely to take your desired action. This improves your Facebook ad conversion rate. Even if you aren’t running ads yet, the pixel can start collecting data in the meantime.
Use Facebook conversion tracking
The Facebook pixel allows you to see how people interact with your website after viewing your Facebook ad, and you can even track customers across their devices – if they opt-in and you stick to one domain for iOS tracking.
Use Facebook retargeting
Facebook retargeting pixel data (and dynamic ads) allows you to show targeted ads to people who have already visited your site and reconnect with them. For example, you can show people an ad for the exact product that they abandoned in a shopping cart.
Create lookalike audiences
Facebook can use its targeting data to help you build a lookalike audience of people who have similar likes, interests, and demographics to people who are already interacting with your website. This can help expand your reach to new customers who are likely to be responsive to your product or service.
Optimize Facebook ads for value
As Facebook collects data on who buys from your site and how much they spend, it can help optimize your ad audience. That means it will automatically show your ads to the people who are most likely to make high-value purchases or convert.
Get access to ad metrics and data
The use of conversion campaigns and creating custom audiences is only possible by installing the Facebook pixel. You will also require the pixel in tracking metrics, such as cost per conversion.
How to Contact Groove Support
Go to www.groovesupport.net and select from the following options:
- Search the self-help articles in the knowledge base,
- Select the live chat option in the bottom-right corner, or
- Create a ticket in the top-right corner.