Fe Fi Fo Phony: Is Your Business Inauthentic? Customers can smell inauthenticity like giants can smell peasant boys hiding in their castles. No matter how you try to hide, the stench lingers in the air. Unless you have a friendly giant wife (or PR team) defending you, there is a good chance you’ll be
Your Content Marketing Strategy is Virgil and Your Customer is Dante (but with less torture and fewer demons) Do you ever feel like the kid in Sixth Sense? Except when you pull your covers to your face and confide in Bruce Willis you whisper, “I see content marketing.” It’s true, you do. But then
Your Customers Will Abandon You if You Don't Take Care of Their Needs Yay, you did it! You spent a shocking amount of cash on a marketing campaign that targeted several of the possible groups who would be interested in what your company has to offer. For several weeks there was a giant uptick
Digital assistant usage continues a trajectory of rapid growth. As a personal assistant in both your pocket and around the home, this technology helps people to manage various tasks in their daily lives. They can be used to read news bulletins, play music, find local attractions, control electronic devices, facilitate diary management… the range
Generation Z are youths born between the mid-90s and the early 2010s, and are not, despite your brain desperately trying to make the connection, a horde of zombies. They do, however, know the internet far better than most of the marketers out there who are using it to sell things. As a result, many
